Logo for Melt Cosmetics.
The development of this logo was part of a class project where we created individual concepts for a fictional brand, basing it on two existing brands. The selected base brands for this beauty brand were Placebo Pharmacy and CB2 home design.
Melt Cosmetics was created as a combination of the two brands. The key overlapping characteristics were style, health, comfort, modernity, and cleanliness.
The logo features soft, flowing typography that mimic the textures found in beauty and skincare products. The letter forms intertwine organically, creating a harmonious and visually pleasing composition.
The name and concept of the logo were based on the idea of fluidity and soft textures found in beauty and skincare products.
The overall concept of the brand is youthful, clean, fun, and enjoyable products.
