Within the negative spaces of the abstract silver shape, the name of the brand intertwines, symbolizing the unique and unconventional nature of the jewelry pieces.

The idea for the logo was to incorporate bold, free-flowing shapes to emphasize the fluidity and creativity of the brand.

This particular shape was developed abstracting the letters “VS”. It is reminiscent of the fluid and malleable characteristics of silver. It also illustartes motion, playfulness and experimentation of the brand because of the specifc movemnts it craetes and application of the chrome 3D effect.